By pooling resources into a cooperative advertising fund, GOLF USA^® store owners reap the rewards of quality products at lower costs. Few independent retailers could afford the quality, effectiveness and scope of materials that are provided to you as a participant in the GOLF USA^® co-operative advertising fund. Included in the materials your ad fund provides are television spots, direct mail pieces, radio scripts, seasonal in-store signage and point of purchase display and Camera-ready art for newspaper advertising. A Golf USA^® newsletter is produced to keep you informed and current with what's happening with the ad fund and in GOLF USA^® stores nationwide. Additionally, the marketing team will advise you on pre-opening and grand opening marketing and advertising activities--another service provided to help your store get off to a great start. After your store opens, assistance is available to help you develop and implement effective marketing plans and strategies.